Tune in Thursday (Feb 5) to see who survives the first week of the competition - footage from the RBC Center will be featured.

**UPDATE 3/4/09: TOUGHEST COWBOY MOVES TO WEDNESDAY NIGHTS - GO HERE FOR MORE**

(Raleigh, NC) -- You’ve seen “Survivor,” you’ve seen “The Apprentice.” Now watch America’s hottest new television sports drama “Toughest Cowboy.”

Many thanks to those that attended the World’s Toughest Rodeo presents Toughest Cowboy at the RBC Center on January 3rd. Don’t forget to check out the all new reality series produced by Mark Burnett that premiered last week. Tune in this Thursday at 11PM to Spike TV to see who survives the first week of the competition!

Toughest Cowboy, the new revolutionary sports-drama based on the lives and rides of twelve cowboys. These rodeo tri-athletes especially chosen for their grit and guts compete in eight episodes in a national tour that takes them from Raleigh to Chicago. Each rodeo show will be filmed and aired on Spike at 11:00pm EST. for audiences across the country.

Fearless cowboys will ride in three dangerous events each night—bareback riding, saddle bronc riding and bull riding—an unprecedented test of endurance in modern rodeo competition. In reality-show style, one competitor will be pulled each week in a sudden elimination bull ride match, with the ultimate Toughest Cowboy champion winning the deed to a Rocky Mountain ranch near Laramie, WY.

“The athletes on ‘Toughest Cowboy’ are living icons who take unbelievable risks every time they enter the arena,” said Burnett. “We are excited to bring their stories to Spike TV as they fight to secure their American dream in a competition that will keep audiences on the edge of their seats.”

Visit www.toughestcowboy.com for more info.